Sexist Vintage Feminine Hygiene Spray Ad of the Week.
(click ad from 1969,, via) It's pussy care day on copyranter! Hopefully, this doesn't become a weekly feature. Last week, Demure vaginal spray made hippie hoo-ho smell like a whisper of mint. Today, the Pristine brand will turn this young woman's frown upside down by keeping "the most girl part of you...fresh and free of any worry-making odors. So, she can be "an attractive, nice-to-be-with girl."
posted by copyranter @ 1:30 PM
4 Comments:
Terrible copywriting. So bad, that it almost reads like an ad-lampoon or poor taste pastiche. If I didn't trust your integrity I might think these were faked.
However, I do believe women did used to be scared of walking about with a faint whiff of musk from their 'nice girl' parts. Now men would pay good money for that. I wonder if Germaine Greer ever saw these during her day as an advertising copywriter?
Don't bring my integrity into this discussion.
I guess the thing everybody else knows, but that I never really came to terms with until reading this ad, is that a woman could be concerned that the putrefaction wafting up from down below would be so pungent that people in your vicinity would take notice. Wow. And I thought restless leg syndrome was bad.
Actually, contra Bags' view, I think the copywriting is rather exceptional. There phrases and assumptions that, forty years later, sound sexist to us. But it's well crafted and flows nicely, in my opinion.
It isn't under her pretty little arms, it's under her pretty little flaps.
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