Friday, February 11, 2011

The latest beautiful World Wildlife Fund video that will save zero animals.

It sure is pretty though. And it has a really nice message. It will win a flock of ad awards. So, you've got that going for you, animals. Ad agency: Ogilvy, Mexico.
Previous WWF videos:
• Space Chimp returns to Earth. He's sad.
• Darth Vader's eco-pussy brother, Darth Fladder.
Related: Here's my WWF ad archive.


Blogger Liz Gurszky said...

Yes, it is called systems thinking. We are all connected, all of human existence is affected with each action - including the missing bits, the consumerism, the pollution, the mass consumption, the excess packaging, and all the great causes that deserve attention. This ad shows that interconnectedness minus all the bad stuff.

10:15 PM  
Blogger copyranter said...

Well yes, nobody wants to see the bad stuff in pretty, pretty commercials.

11:55 AM  
Anonymous CP said...

Can't decide whether this is wrong in a 'food chain, dufus' way or a 'we are not a telephone' way. But either way, and many more, it's not even pulling heartstrings as a theory.

2:23 PM  
Blogger tourist said...

You both understand that showing the, "ugly stuff", doesn't change behavior? It just shuts people down, they block it out. You need to inspire people to change and this film is trying to do that. But your post begs the question, how would you have done it better?

3:41 PM  
Anonymous steve b. said...

I would love to see an installation if this, gorgeous.

9:05 PM  
Blogger copyranter said...

tourist: a card that reads "SAVE THE ANIMALS"...leave it on screen for a minute, then "donate to" followed by the url of the organization that's doing the most for the cause.

6:16 PM  

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