Tuesday, February 08, 2011

This is how to do anti-smoking advertising to teens.

(via osocio) Why? Because it's goofy and blind, so they'll watch it to the end. Will it stop teens from smoking? Probably not. But that's a problem with any anti-smoking/drinking/drugs advertising aimed at teens; social ads never work on them. So you've done the best you possibly could, 15andfalling. Bravo.
Ad agency: Extreme Group, Halifax. For previous noteworthy (good and terrible) anti-smoking ads, go here and here.


Anonymous steven b. said...

Ha, perfect

6:17 PM  
Anonymous martins said...

These non smoking kids are total geeks - watching Tv and playing Playstation (they look like zombies)!?! Come on, thats way worse than smoking and drining. really, this is FAIL.

10:50 AM  
Blogger copyranter said...

Yes, the execution leaves much to be desired.

10:54 AM  

Post a Comment

<< Home