This is how to do anti-smoking advertising to teens.
(via osocio) Why? Because it's goofy and blind, so they'll watch it to the end. Will it stop teens from smoking? Probably not. But that's a problem with any anti-smoking/drinking/drugs advertising aimed at teens; social ads never work on them. So you've done the best you possibly could, 15andfalling. Bravo.
Ad agency: Extreme Group, Halifax. For previous noteworthy (good and terrible) anti-smoking ads, go here and here.