HUMONGOUS roadside kids promote Hot Wheels in Mexico.

(click image, via) They look like they're hoping for head-on collisions. And as distracting as this installation is, they might see one! This is a real thing! Cute! And definitely potentially accident-causing! See the video below. Ad agency: O&M Mexico, who previously built a Hot Wheels big boy on a pedestrian bridge.
Related: The Matchbox naked Barbie calendar.
Previous BIG billboards:
• very bloody Kill Bill billboard.
• Hung bulging package billboard.
• drunk driving obelisk made of 80 wrecked cars.
• Hyundai's Times Square Sumo wrestler blowjob billboard.