via) Papercut is an edgy Swedish entertainment retailer. So, they're of course running an edgy ad campaign. Edgy. And Douchy. This is a bus stop execution in Stockholm, so I guess edgy Swedes are taking the time to read about the tiny penis. If you think you're edgy enough, you go ahead and read about the tiny penis. These types of anti-ad ads can be very entertaining if they smartly tie into the product. This one does not. Here's the first edgy ad from the new Papercut campaign, which is even douchier. Ad agency: DDB Stockholm.