(click ad, via) Not that most of us aren't douchebags (me included). But still. This little love letter to himself was written by DDB Stockholm douchebag Magnus Jakobsson. It's actually an ad for edgy entertainment retailer Papercut. Your headline sucks, Magnus. (note: yes, douchebag is a tired, overused word, but it is still the perfect word for ad copywriters.)
Previously in douchebag copywriters:
• copywriter uses Hitler endorsement letter.
• German agency's douchebag recruitment ad.