
(
click ad, via) Not that most of us
aren't douchebags (
me included). But still. This little love letter to himself was written by DDB Stockholm douchebag Magnus Jakobsson. It's actually an ad for
edgy entertainment retailer
Papercut. Your headline sucks, Magnus. (note: yes, douchebag is a tired, overused word, but it is still the perfect word for ad copywriters.)
Previously in
douchebag copywriters:
•
copywriter uses Hitler endorsement letter.
•
German agency's douchebag recruitment ad.
11 Comments:
A huge bowl of hash preceded the writing of that piece, written in four minutes.
Thanks!
It´s only an ad, you know.
Love your site btw! I read it everyday.
Painful to read
psst, Magnus: you realize copyranter is a character, right?
Psst, yes. And I also realize that there´s a real person behind the writing? I just wanted to compliment the blog/writing on the blog/the person behind it. Whatever. Guess I failed.
Anywhoooooo, sorry?
We can´t all be reading the classics, you know.
Mags: I meant no offense by my comment; I was just relaying that the writer behind this copyranter character sometimes doesn't really believe the stupid words written on this blog.
This'd be a cool cover letter. :D
Minus the product plug.
Magnus, will the story of your life's book be available on Amazon ?
Can't wait to read it... again.
The only people who give a rat's ass about copywriting are copywriters. No one else cares -- hell, no one else can even tolerate more than bullet points anymore -- which, in turn, is why we all hate ourselves and all the others who are either better than or not as good as we are.
I though the ad was pretty good myself, in as much as it didn't deliberately insult me or cater to a four-year-old's attention span.
Maybe it's because I'm an Art Director but this seems more self-indulgent than a Radiohead album.
It's actually pretty good. Loved the writing.
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