The Promise of Ass Rapings by Scary Black Men Used to Promote Sober Driving.
(click ads) Campaign, via South African alcohol company Brandhouse, is for some initiative called Drive Dry (Firefox and Safari both say the website in the ad is suspicious.) There are white men in the campaign, but only in less scary "They" group shots; these two ads are the lead executions. Ad agency: FoxP2, Capetown.
Previously in South Africa:
• Ricky Martin's coming out exploited.
• Apartheid humor used to sell bronzer.
• Martin Luther King, Jr. exploited to sell VWs.