(nsfw) In New Russia, Tires are SEX.

(click images, via) Previously this year, the Altay Tyre company produced a sexxxy TV commercial featuring the Better Traction Rubber Dancers. Here, they wanted to do a very un-Pirelli calendar with no "sickly affectation or sugar poses," according to their ad agency, Punk You (yes, that's their name). From the agency press notes (translated):
The studio was "saturated with incredible combination of flavors tires and body oils. Every four hours, came to us naked girls, who by the end of the fifth day of shooting brought our photographers to a moral decline." I BET. In New Russia, EVERYTHING SEX. Previous Erotic Russian business calendars (nsfw):
• Aeroflot airlines.
• Some plumbing supplies company.