Is this the stupidest ad stunt ever?
(click ad, via) It's up there (heh). Today, Down Under, a pack of Wagon Wheels, the snack food, was launched into space (not quite). WHY, you ask? WHY do you ask? It's the wAcKy WorLd of advertising, that's why. I hope it hit one of the Four Horsemen of the Apocalypse, and Australia is in flames as I type this. Video of the launch below. Ad agency: Y&R, Sydney.
So is it the stupidest ad stunt ever? It's got A LOT of competition: Samsung's space planes • offensive fat clinic stunt • Betfair's Birdvertising • German publisher's Flyvertising • ADT breaks into your home • Swiss insurance company's fake car damage stickers • cell phone company exploits Mumbai floods • World Water Day mailer wasted water • Treehuggers made of cardboard • The Ricola Mystery Cougher • KIA's mini beach plane • And The Economist mechanical bull.