No really, THE most disturbing anti-drug videos ever.
It's time again for Russian Ad Watch, where we watch Russian ads with a wary Western eye. I know, I overdo the hyperbole here on copyranter, what with all the "most......ever" posts. But this time, it's for real. We have two government videos (it's true) via the Krasnoyarsk territory aiming to dissuade young people from doing drugs. First up, the above ass-fucking scenario. Translation, according to my special Russian correspondent:
Young man: "I'm a drug addict. It's a disease. Why is everyone laughing at me?"
Voiceover: "No dear. You're a fag."
Young man: "But why?"
V/O: "Because all drug addicts are fags. But not all fags are drug addicts."
And...scene. Russia is very homophobic, in case you didn't know.
update: Video taken down. Not surprising.
And here, schoolboy shit-eating. Translation: "Everyone who remains silent about drug dealing in schools, keeps a piece of excrement in their mouth. Don't be a member of the Shit Mafia." The Shit Mafia! ESAD! Ad agency Production Line was paid the equivalent of $13,600 US to produce six videos (see the other four slightly less disturbing spots here). I have nothing else to add to the video show. In America, this is the most shocking we get with anti-drug ad efforts.