METH=BAD
(click ads for closer look)
Gritty. Shocking. Real (well no, they're models). Effective? As usual, probably not so much. But I'm sure the somber admen from San Francisco agency Venables Bell and Partners, standing some shitty ad awards show podium next spring, will somberly tell the suddenly not goofing-off audience that if the ads stopped just one kid from smoking the Meth, then every pro bono second they spent toiling to craft these graphic, perfectly art-directed scenes will have been so worth it, man. Now, back to selling pharmaceuticals to people who don't need them. (Here's some accompanying lifelike TV spots. Call me overly-cynically all you want, but these types of "real" ads generally don't do dick to stop drug use.). previously in drugs: GEEZER JUNKIES RULE!; Hurricane Tina and other cool new names for Meth; my neighbors ain't crackheads, they're methheads.
posted by copyranter @ 1:30 PM
28 Comments:
so let's see if I understand–
I can get sex for fifteen bucks
or do I actually make fifteen bucks for having sex, 'cause that's like a bonus
Yeah, good point. If Meth makes those two things normal, then what's the problem? Not paying $15 for sex or beating an old man for money, that's for sure. Where's the hotline number? Or coupon?
Honestly I get zero dollars right now for having sex...in fact it is a fun event so I am happy without the monetary gratuity.
I hope they don't take that old man's upright piano because clearly it is a crapitzer. They keys are all uneven and missing ivory veneers. They are doing well just to take his victrola and Ediscope machine.
Agreed the "real" ads are just good for mocking. This is your brain... this is your brain on drugs, any questions? Yes could I get my brain scrambled with chorizo and potatoes?
Getting off on Fiona Apple-looking rape ads isn't normal.
But on meth it is.
Serves the old man right. That's what happens when you don't pay your meth bill.
I konw I'll be asked, so here's an ad that would be more effective for this organization:
(all type)
GET HELP GETTING OFF METH
MontanaMeth.org
Here's one:
Having a 2 inch penis isn't normal.
But on meth it is.
P.S.- technically, I don't think you are supposed to start a sentence with 'but', I think it is bad grammar- but I'm not an english major and can't remember these things.
What is a normal price for sex?
Wayne was really dejected when the old man said no he didn't want to have sex with him for $15. So he popped him one. Suddenly Wayne realized he didn't have to screw old men for money anymore.
Fiona could see that crab grass was going to be a real problem this year.
Funny thing is, most meth-heads don't have computers, so I'm not quite sure how they'd access MontanaMeth.org.
Anti-drug ads are so funny when you're on drugs.
Having had the misfortune of knowing two different fucking useless meth-heads, I will tell you that the supposed junkies in the ads look FAR too clean and healthy.
The problem with sex-for-$15 is that your potential johns are all concentration-camp fetishists since you look so wretched.
Love how small they made that web address. Bet that was a compromise with the client, too.
Client: Well, it would be nice if people could read the address from across the subway platform..
Creative team: What? Are you kidding? It ruins the whole integrity of the compelling message! People would be..you know...looking at the boring address instead of feeling the over-riding human indignity the model is suffering! Look at her facial expression! Look at that great makeup job we did!
Client: Well, I guess you guys know best-
Creative team: D'uh! Now let us get back to work. We have a great idea about how selling your car for $10 bucks isn't normal. Unless you're on coke.
Best anti-drug ad ever: the entire TV show Intervention. Shudder.
$15 sounds like a lot?
i cannot compete with the hilarity in these comments!
http://www.methfreetn.org/mediakit/files/MethMouthPoster.pdf
For the past 2 years this poster has been hanging on the wall of the school where I teach. My 2nd graders walk past it every day when we go to lunch (YUCK) - If the cafeteria food doesn't squelch my appetite, this certainly does!
Some reality: Statistically, 8 to 11% of the population will ever have a problem with addiction. Those percentages haven't changed since they began measuring them sixty years ago.
Go to any meeting of Alcoholics Anonymous, Cocaine Anonymous, or Crystal Meth Anonymous and ask anybody there why they started using. No one will say it's because they didn't see enough Public Service Announcements.
Addiction to drugs and alcohol is not the problem, it's the symptom of the problem. But rather than address the core issues, society is usually willing to spend ridiculous amounts of money to treat the symnptoms. (e.g. the "war on drugs"
And let's be real about who's using meth. Is it just that scabby faced kid with their eyes bugging out? If you think so, have a look at this page from our site called "The Other Faces Of Meth." As you'll see, many meth users don't exactly fit the stereotype.
http://www.allpositiveoptions.com/APOMeth6aa.htm
Excellent point, positivelyjim. These pro bono ads are usually the result of a creative circle jerk. It's the disgusting underbelly of our industry--agencies who try to make their name by exploiting pro bono clients. Winning the awards on the back of Meth users--also part of the larger problem...?
blah blah blah Serious furrowed brow time.
Just what exactly is the normal price for sex?
trolling for laughs on a blog devoted to advertising is not normal.
Laughing at a serious malady of the U.S. today is not normal.
Holy Snikies! I must be on meth!
Taking Meth isn't Norma.
But on Meth it is.
$4300 for sex isn't normal. But if you're banging the governor it is.
Montana meth use among teens is down 50%. The ads are working. (nearby states without the ads have their use among teens raise 8 and 5% by comparison). I agree with you, there is not nearly enough vomit and people complaining about the smell. Truth.com will have to bring their game up in California and other states to combat smoking with similar tactics. Maybe this will bring back the zombie and horror genres in a big way in 20 years. :)
These ads don't work for 20 something junkies like you guys. I know for a fact that these ads freaked the shit out of a bunch of 9th graders. This is their target. If a few of those 9th graders hesitated or thought about the negative repercussions of their actions then don't you think it worked? Oh wait on meth, nothing works.
The zombie makeup in the TV ads is a bit much, don't you think?
There are parodies of these ads going around already. One involves someone in a spiderman outfit. Some of the other ones are actually scary.
Why are you calling this work ineffective? According to Meth's website, this campaign has been extremely effective:
-Teen Meth use has declined by 63%5
-Adult Meth use has declined by 72%6
-Meth-related crime has decreased by 62%
http://www.methproject.com/Results/index.php
Do your homework next time.
Before the campaign:
• Montana ranked #5 in the nation for Meth abuse
• 50% of inmates were incarcerated for Meth
• 50% of foster-care admissions were Meth-related
As a result of the campaign:
• Teen Meth use has declined by 63%
• Meth-related crimes have decreased by 62%
• Meth-related treatment admissions to public facilities are down nearly 25%
• Children placed into foster care due to Meth-related neglect or abuse are down 11%
Oh and... http://www.aef.com/pdf/effie/montana_meth_2007.pdf
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