the choo-choo is stuck in the poo-poo.
(click image for closer look)
FUCK. I'd love to get a chance to work on a fucking lubricant account. Is there any easier assignment? Use some sort of hole visual, and riff off that. Google Image search "hole" and you've got 10 campaign ideas. That said, this ad for Durex Play lubricant is not bad. The playful model train set sets the right tone for the product. previously in Durex: the most confusing condom ad ever. previously in condom advertising: proud as a (pea)cock; it's raining (se)men; doing Sudoku doggiestyle; and tuttfrutti condom bubbles. (image via) update: apparently this is an in-store POP display poster, so it had to be a kid-friendly idea.