GEEZER JUNKIES RULE!!!
(click ads to views lines of coke/aging)
"Ethyl, help me find a vein, goddammit!"
A rehab centre in England claims "there's no such thing as an old junkie." That's true, of course, but only because The Olds just can't afford their weekly scores on Social Security (if only they had met with that Genworth Financial rep). It was hard enough keeping their habits a secret from their geezer jock husbands. If I was a middle-aged addict, I'd take these ads as a challenge, not as a deterrent. In fact, this campaign was mostly created not to reduce drug use, but so that the ad agency, London's Abbott Mead Vickers BBDO, could enter it in scores of ad awards shows after which, if it wins, some of the agency personnel involved with the campaign will do celebratory drugs. Pathetic.