Genworth Financial Courts Centenarian Demo.
Real ball-scratcher here. I've seen a couple of ads in the campaign, which features only biddies and geezers over 100. No mention of whether these death-defying dames and duffers are Genworth customers. As far as I can tell, the point of the ads is: Owning a home will help you live to 100? Or, if you live to 100, you'll finally have a firm financial foundation? I really have nothing else to say about this. It is truly a mystery to me.
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