Genworth Financial Courts Centenarian Demo.
(click image)Real ball-scratcher here. I've seen a couple of ads in the campaign, which features only biddies and geezers over 100. No mention of whether these death-defying dames and duffers are Genworth customers. As far as I can tell, the point of the ads is: Owning a home will help you live to 100? Or, if you live to 100, you'll finally have a firm financial foundation? I really have nothing else to say about this. It is truly a mystery to me.
previously:
1. The only celebrity endorsement I've ever liked.
2. The Good Hands, Bad Taste People.
3. Meet John Dowd. Banker. Founding Father.
4. What the Marketing Director of Deutsche Bank Jerks Off To Every Morning.
posted by copyranter @ 1:50 PM
9 Comments:
This ad would have made more sense if that pearl necklace Barbra bush is wearing was a diamond-encrusted platinum chain with a 500 carat Genworth pendant.
Mixing old people and hip hop is always funnny!
It just means at current interest rates and over inflated real estate prices, you too can afford to live in New York, or any major coastal/metropolis-esque city, but getting a 60 year mortgage (with adjusting arm!) and paying it off at age 107.
barbara bush? i thought it was truman capote.
Barbra bush on crack, or maybe after shes been dead a few [more] years
Honestly, all ladies older than 100 look the same to me. Is that wrong?
The ad's true you know. Owning your own house is a life lengthener. Or does being hip trump EVERYTHING?
I'd fuck her.
Look. The AD means that Genworth Financial doesn't just care about money, but also has a sincere fondness for a full range of signifying figures. And, well, if you can't understand that, I think you need to take a cold hard look in the mirror.
Genworth Financial has a sincere fondness for old women's full figures? I think you need to take a cold, hard shower.
doesn't just care about money...VERY believable message, that.
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