ADT shows how easy it is to break into your home by (fake) breaking into your home.
(click image, via) This is the creepiest of Ad Creeps! Do you like your advertising invasive? Well, it doesn't get more invasive than this ADT stunt created by the Santiago, Chile office of ad agency DDB. (Compare to this one, this one, and this one.) I guess ADT or DDB minions invaded apartment buildings all over the Chilean capital and slid these rubberband spring-loaded boxes under dwellers' doors. On the box was the ADT logo and the line: "Breaking into your apartment is easier than you think." That'll get your attention/piss you the fuck off. Video below.
posted by copyranter @ 11:25 AM
13 Comments:
what's creepier is the voice narrating the video
So how does a pop-up box prove easy break-ins?
Seems like this would cause some people to panic and call the police. Some might even be afraid to pick up the box, thinking there's a bomb inside.
despicable method of scare tactic sales, devoid of morality.
last time i checked slipping paper under someones door wasnt creaking in
"So how does a pop-up box prove easy break-ins?"
"despicable method of scare tactic sales, devoid of morality."
Agreed, and agreed.
So it drove traffic to their website, so it caused people to "engage" with the brand... But to what extent were people going to the website because they were angry?
To what extent did it sell ADT?
We all know that there have been many clever ads in the past that have engaged the consumer, but, despite winning awards for the agency, fail to win business for the client.
If I'd found this inside my door it wouldn't have endeared ADT to me, nor would it have sold product. I know there's a 3/8" gap under my door, but I'd challenge the slimmest limbo dancer to follow ADT's box through it. And as for picking my locks via it? Nope.
Now I'd like to see a deconstructed box, because the items cool, even if its use isn't.
"So how does a pop-up box prove easy break-ins?"
You have the advantage of seeing the video. The resident doesn't know how it got there. If you came home and saw a box sitting inside your door that wasn't there when you left, you would think someone literally broke in and left it as a calling card.
Who would you call, the police to see if there's still a thug in the place, or a bomb squad? How many calls before ADT decided their cool stunt wasn't so cool? Can I pour a few gallon of gas and a match under ADT's front door to prove... I'm not sure what point.
""So how does a pop-up box prove easy break-ins?"
You have the advantage of seeing the video. The resident doesn't know how it got there. If you came home and saw a box sitting inside your door that wasn't there when you left, you would think someone literally broke in and left it as a calling card."
Someone I doubt that many recipients would not be able to piece together the box's humble entry from the facts that it was found near the door (not on a bed, say), and that it is spring loaded.
Apparently you can not put the same box in a normal house... or not?!?!
This is just misleading marketing... ADT wants to increase their profit with all the Santiagos's buildings growth
They should've slipped some baby venomous snakes under the door. That'd show 'em.
There are in fact locksmith tools that can open a door if it can be unlocked from the inside, which are slipped underneath the door. This advertising is an effective way of reminding people about alarm services
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