Tuesday, October 12, 2010

Fat Clinic trots out offensive Before/After ambient stunt.

(via) This isn't quite as bad as these Romanian spa ads that compared heavy women to whales and cows. VIP Medicum is an Estonian "beauty" clinic where treatments include liposuction, local slimming (aka, hooey), and "lymphatic drainage." To hawk their suspect procedures, they paraded around zaftig and skinny look-a-likes in identical clothing to show "overweight" women the Utopian possibilities—a live, walking, smiling version of the type of Before/After ad you've seen forever in the back of women's magazines. Beverly Hills spas/under-employed Hollywood actresses, take note. Previous ads that mocked fatties.


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