today's ad that'll make art directors touch their genitals.

(click ad, via) Oooooh, look at that intricate Photoshop work. Oh yeah, AD's hands around the world are under their desks right this instance. It's a PSA from the Makati City fire station in Manila, the Philippines. Good for the copywriter not getting into the way of the art director's once in a lifetime brilliant vision. By DM9 Jayme Syfu, Manila. Previous ads that made art directors rub themselves:
• Dill's digestive pills • French AIDS prevention ads • Lifebuoy • Jermrid • Levi's Kids • These bed wetting ads • And, don't drive sleepy awareness ads.