Mercedes-Benz becomes the one billionth advertiser to use Einstein in an ad.

(click image, via) And they don't use him intelligently. This makes me want buy a Mercedes how? This left brain/right brain thing is the brand's new tenuous creative linchpin, at least in Israel. Earlier this year, M-B produced one of the most depressing commercials I've ever seen. Ad agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv. Previously: Alberta Einstein.