(click images, via) At left is a famous (amongst ad dipshits) board for the UK weekly; a sensor turned the bulb on when someone walked by. At right is a new German board that does the opposite. Hard to see, but I think the MAD tagline reads "the most intelligent magazine in the world." So: Smart? Or too insidery? I kinda like it; it works on its own. Might be a scam, but full agency credits are listed at the source. Ad agency: Serviceplan, Munich, who previously produced maybe the best Lego ads ever created. Related: a round-up of recent Economist ads.