Amnesty International's new incorrect death penalty ad.

(click ad, via) So, reverse psychology, I guess? But, wouldn't killers theoretically be going to Hell? In which case, the visual should be a really cool sinful hot Hades illustration (something like this), right? Ad agency: Y&R, Buenos Aires. Previous noteworthy AI ads:
• Torture Porn!
• female feticide.
• child executions.
• anti-anti-Gay ads.
• Genital Mutilation.
• Human Trafficking.
• high tech battered wife bus poster.
• anti-Chinese Olympics ads (one, two, three).