New Benadryl ads look like scenes from "The Shining"

(click ads/images, via adfreak) Headline: "Allergies can attack at any time." So, both Sunflower Ghoul and Pollen Gargoyle are holding sticks? Which they will now use to—beat me to death? Tone's a bit on the heavy side maybe, Johnson & Johnson? There's also of course a creepy cat mask lady. Ad agency: JWT London.
Previously in: Creepy As Hell Ad Watch.