These are bizarre constipation ads.
(click ads, via) Campaign via Mexico for poop yogurt Activia. See, the farm animals represent HUGE TURDS, and the lighted opening is your tiny asshole. They don't sell Activia very well, but they are strange. It's Friday, that's all I got. Ad agency: Y&R Mexico. Previous Activia poop yogurt ads:
• TV spot—this woman hasn't shit in three days.
• Czech print ads fight for equal rights—and shitting—for women.
• related retro laxative ad: I JUST TOOK A HUGE SHIT!
posted by copyranter @ 10:45 AM
6 Comments:
These actually are quite good; made for awards. They won't sell Activia though. Nothing will convince me that Activia can help me "release myself from constipation".
Can't you say anus instead of asshole?
Additional synonyms to consider: butthole, arsehole, orifice, porta, clown hole, bunghole, cornhole, turdcutter, rectum, poop chute, crap hole, turdshooter.
Similar creative strategy with a lubricant ad.
i like em
but yeah. activia?
Gonna be the voice of dissent here. Nothing in the ad really implies (not to me, at least) that the product is going to make this process any easier, so I'm left with the terrible thought of pushing a large farm animal through my [insert euphemism here]. Looks nice, well shot, etc. but makes me more uncomfrotable/anxious than 'relieved' (the overall darkness of the layout probably doesn't help).
I agree - probably more for design than effective selling. They might be too subtle for Mexico (where I live), but I guess Activia's trying to stand out - any decently-sized supermarket here has practically an entire aisle of drinkable yogurt products (much like the soda aisle - I should've attached a pic).
I nearly died laughing at the segmented packaging of milk also (same brand sold separately for boys, girls, soccer moms and the rare whipped or closeted dad doing the shopping) - which made me think of your blog.
You know what would make these 100% better?
round doors on the right, and the animal facing the other way. Shitting upwards is so 60s.
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