via) Bad enough you did a bad ad, but did you have to do an ad that actually hurts my retinas? Bit This! is a Madrid agency. What they're trying to say— I guess—is that they don't follow all the rules? Or, maybe they are saying that they follow all the rules? How about this rule: Do an ad people will like. I'll just put it over here in my shitpile of bad ad agency self-promo ads.