Is he Van Damaging the Silver Bullet brand? I don't care, I don't drink the piss. So, more please. A complaint: what's with that lame sip at the end? He should have chugged the fucker. Here's the first spot in the new UK campaign by London ad agency VCCP, in which Mr. Less-Defined Muscles from Brussels talks about his frozen pants. The man is a traitor to all the great Belgian beer brands.