Cannes Lion spot-light: If Woody Allen was a confused gay snail.
For Sequoia, kind of a French Whole Foods. Ad agency: Marcel, Paris. This won a Film Craft Bronze Lion. Most land snails are hermaphrodites. I have nothing further to add. Go here for more Cannes 2011 Lion winners. update: Per request, I'll add two things. 1. This spot does not make me want to shop at Sequoia. 2. Bravo to the agency for selling it. Because that is the secret goal of every creative: do crazy work that barely nods in the general direction of the product.
posted by copyranter @ 8:40 AM
4 Comments:
I hate it when you have nothing further to add/say. I come to this site to not only look at ads, but to also read your comments, which are often funnier than the shit you post. So I implore you, Copyranter, to write more.
100 percent awful. Everyone at Cannes needs to go read "Ogilvy on Advertising" and stop this self-indulgent nonsense. Let's follow Ogilvy's model of awarding creative that actually drives sales.
I'm with Biggest Fan - copyranter has good commentary on the ads.
Something else is really getting to me - do ads really have to be a minute or over, now? Did someone higher up really think the ad needed 50 extra seconds of a snail bitching and sighing about its sex life? Just cut it down to 15 sec and it will still be just as effective, that is to say, not effective at all.
The only recompense is the satisfaction of knowing some idiot paid top dollar for the quality animation. That is some good looking (cartoon) snail.
r.e. awarding creative that actually drives sales.
That's what they do at "The Effectiveness Awards"
Cannes is a middle aged whiteman's wankfest.
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