For Sequoia, kind of a French Whole Foods. Ad agency: Marcel, Paris. This won a Film Craft Bronze Lion. Most land snails are hermaphrodites. I have nothing further to add. Go here for more Cannes 2011 Lion winners. update: Per request, I'll add two things. 1. This spot does not make me want to shop at Sequoia. 2. Bravo to the agency for selling it. Because that is the secret goal of every creative: do crazy work that barely nods in the general direction of the product.