(click images, via) I was ready to torch this campaign for its blatant unoriginality, but the backstory of these graffiti executions has stayed my flamethrower. The scenes are from real New Zealand police stories and were drawn on walls near the actual events.
Top: constables Julia Vahry and Madeline Roberts carry out the ole “pincer” bust move; Bottom left: Kylie Schaare’s case work in Wellington led to the conviction of a man who had been abusing his own children; Bottom right: Constable Spence Kingi helped people escape from the rubble of the February Christchurch earthquake. I guess this isn't considered illegal graffiti?
Ad agency: M&C Saatchi, Auckland. Artist: Otis Frizzell.
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