Thursday, August 18, 2011

Quite possibly, the strangest beer ad ever.

(click ad, via)
Never mind the anthropomorphised blue ribbon bowlers. That's not the strangest thing in this PBR ad from 1944. Read that poem. If you can't, here:
Now Mrs Carruthers was new of the game,
And yet she scored X's in frame after frame,
And despite her exceptional avoirdupois
Her bowling drew bursts of applause from the boys

Her footwork or form didn't harm her a bit
As she knocked out a spare - or a difficult split -
For Mrs. Carruthers incentive was clear . . .
The prize was a case of Pabst Blue Ribbon Beer!

Avoirdupois?!? This is probably the one and only time that that word has appeared in a beer ad, or any ad. It's fancy talk for calling Mrs. Carruthers FAT. PBR sure did some strange ads in the 1940s.


Anonymous Anonymous said...

So you couldn't possibly make the text of the poem even smallER? Jeez.

9:37 AM  
Anonymous Anonymous said...

Avoirdupois used to be very commonly used as a euphemism for weight, so I bet it has appeared in lots of ads

9:52 AM  
Anonymous Axel said...

'avoirdupois' doesn't rhyme with 'boys', or at least not if you say it correctly. Apart from that, I like this a lot.

9:53 AM  

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