It's already been posted several places, but seeing as this is the slowest day ever on copyranter, I thought I'd try to get some feedback about it from you, the smart reader. Me, I think it's an interesting "new media" stunt. Now, what Carlsberg will reap from this stunt besides a couple million YouTube page views, I have no idea. But I'm sure Belgian agency Duval Guillaume could provide me with a detailed white paper of that, right guys? See many more video ad stunts here.