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Yes, nekkid pictures of girlies are melting a businessman and a casually-dressed man (Gotta hit both demos). The ads were created to promote the 36th anniversary issue (August) of the Brazilian edition of the dying magazine. Ad agency: Neogama/BBH. For the second time this week, I must say: Shut-up Brazil.
Previous Playboy ads: Porn at work • Bushy pussy • Playboy TV in China • Wet t-shirt billboard (nsfw) • New typeface: Playmatica (nsfw).