Monday, January 07, 2008

A new typeface from Germany: Playmatica.


(click ad to stare at body parts)
It reads: Wer Sagt Dass Männer Nicht Gerne Lesen? Translation: Who Says That Men Don't Like To Read? Sure it's female objectification, but at least it's teaching men their letters. My favorite parts—the umlaut fake breasts in "Männer" and the lonely boob serving as the dot in the question mark. Not an original idea to use body parts as type, but the application of it to the age-old question of whether men "read" Playboy is fairly clever. In fact, the headline should've been "Who Says That Men Don't Read Playboy?" And how 'bout this photo shoot?—every teenage boy's wet dream. Hmm. I wonder if this German model's ass or this French model's derriére were used in the ad? (scanned from Archive)

9 Comments:

Anonymous M.M.McDermott said...

I'm going to go out on a limb and say this isn't a TrueType font. My search for the perfect resume font has ended.

12:05 PM  
Anonymous Anonymous said...

"No honey, I'm just doing some font research..."

PS: It's nicht, not niche.

9:54 PM  
Blogger copyranter said...

thanks anon.

10:10 PM  
Blogger Anis Khan said...

I love your question: "Whether men 'read' playboy? I doubt if they are not going to read this copy as well. This is a tested way to confuse them, and this ad pretty well does that :)

1:35 AM  
Anonymous garrito said...

Isn't that font Areola?

1:55 AM  
Anonymous Anonymous said...

Scanned from Archive, from Germany: In other words, Fake. Not real. Scam.

11:22 AM  
Anonymous Anonymous said...

This idea was stolen from an award-winning FHM ad done by Ogilvy Singapore last year.

5:03 AM  
Blogger Ivan Raszl said...

It's a nice twist on this Mercedes typo campaign.

1:31 AM  
Anonymous Anonymous said...

Actually, this was done by the students at Phillips Academy about 30 years ago.
Actress, Dana Delany was one of the participants.
She showed it on TV. It was used in the yearbook.

9:59 AM  

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