Perrier joins the Worldwide Gratuitous Ass Movement
(The thong tag translates as "Polar Wool.")
What the ad is saying is, 'EVEN THOUGH THE WOMAN IS WEARING A THONG, IT'S A POLAR WOOL THONG, SO HER ASS CRACK MAY BE HOT AND THEREFORE SHE NEEDS THE COOL REFRESHMENT OF FRANCE'S NATIONAL SPARKLING WATER...
Not to be out-assed by the Germans, Brits, or Americans, Ogilvy Paris, as part of a new (-ish) dubious print campaign for Perrier, shoves some Gallic derriere in our faces (I do appreciate the green nail polish). Seriously, who do you French ad people think you're kidding with this (sorry) half-assed concept? If you're going to use the Ass, then put some thought into it!
(image via)
related: Perrier's slightly less bad US campaign:
1. Perrier. Shittier.
2. So, Perrier is full of radioactive isotopes?
3. The French coulda used this sailor in both World Wars.
posted by copyranter @ 10:00 PM
8 Comments:
I beg to differ. This concept is decidely full-assed. ;)
An ass that nice can never be gratuitous
dude. this is like three years old. open an archive.
my art director always kidnaps my Archive and I never see it again. It's got MY name on it.
I wish my bum looked that nice...
Great. Now I'm horny AND thirsty.
ass, when did ass needed thought!
polar wool is better translated into 'fleece'. Also, just to make sure you understood the ad, it's the other way around: Perrier is (supposedly) so refreshing that you need hot clothing when drinking it. (that is such an old idea. Every other mint product uses the same). Finally, Perrier is not French anymore; made in France, but not French.
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