Drinking bottled water is in fact "riskier" (there are zero FDA quality regulations over the industry). But, I don't think that's what Perrier had in mind for their new campaign ( a 2nd ad says "Scarier", with a rollerblading man pouring water over his head while cutting his hair. or something. it honestly made no sense to me.).
I don't understand why they're trying to make their water with bubbles seem "edgier" than other water products. Do you really expect people to buy this strategy? Nice clean layout, though.
(scanned from the latest Black Book)
1. "C'mon baby, it's low in calories."
2. ABSOLUT KRAP.
3. DEAD BULL: Victorious Matador.