I believe we have a new worldwide leader in the "Most Gratuitous Use Of A Woman's Ass In An Ad" category.
Also, she appears to be wearing a Kabbalah string.
Headline Translation: Actually, we are a serious career forum!
Yes, of course you are. The above subway poster is for a career forum at the Technical University of Munich. So, is it the most blatantly gratuitous use of an ass in an ad ever? I think it's time for an Assvertising vote:
1. Kate Moss's ass used to sell jewelry?
2. American Apparel Lolita's ass crack used to sell Stirrup Socks?
3. true.com using tight-assed shorts to sell "safe" Internet dating?
4. The above ikom.eu subway poster.
update: add this Bling H2O ad to the list.
As for Most Gratuitous Use Of Breasts In Advertising, Salma Hayek for Campari is clearly leading the Rack pack.
(tip/poster emailed by Daniel Greenwald)
posted by copyranter @ 9:45 AM
17 Comments:
That's one hell of an ass.
At least they've chosen a really nice ass..
Wow, that is an impressive line-up of contenders for most gratuitous use of ass in an ad. Boys would respond to this ass and presumably sign up for anything connected with it (pay attention US Armed Forces.) *Hermoine's* ass crack used to sell socks is pretty pitiful (and kind of dirty, though not in the sexy-dirty way, just ick, get some soap way) but I'm going to award my vote to the Germans.
Another: Head-Up-Their-Ass Marketers Shove Product Up Ass
Sloggi:
Sloggi Shares the Lingerie Love, Lets You Choose Ass, Make Billboard
Very Nice™
If "gratuitous" is a four-syllable word for "awesome," I gotta give it to the Germans.
I hate that I'm weakened and compelled by great ass. It's not fair.
Better headline for this ad:
F R E E A S S
Best. Ad. Ever.
Steve: but the Sloggi ads are at least for lingerie.
As I always told everybody, Munich is smashing! You can have a lot of fun over there. Just contact me, to get more dirty event notes.
Another assertisement for your list: The ubiquitous Washlet ad, currently rendering Curbed.com unviewable for me at work. And yes, that there is one nice Kraut bazooty.
The posters were also two meters in height, making her ass just huge and visible from great distances.
Ass-tastic.
It's for a career forum? What kind of careers, pray tell? If I could choose, I'd want a job drawing logos on exceptional-looking german girls' asses.
In Vegas stripping is a serious career. An ass like this could make upwards of $100,000 a year with a 3-day work week. Of course, that's still no excuse for such a lazy concept.
This is all a bit harsh. Metaphors are a frequent feature in advertising, and I think this one's probably a bit too subtle for most. e.g. Seeing both sides of an issue, cracking problems, uncovering hidden talents, don't let your career go down the hole etc etc etc.
That behind is definitely European.
That is some ass - her cheeks DON'T EVEN TOUCH in the middle - that's amazing!!!
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