IN AN ABSOLUT WORLD, ABSOLUT'S ADVERTISING WOULDN'T BE SO BANAL.
Absolut Vodka ad from a recent US Weekly, a rag with a readership that's about 3/4s women.
(big sigh) A pregnant man...hot DAMN!!! How stunningly, trailblazingly, mindblowingly original! It's equally as imaginative as your Absolut World Los Angeles and New Orleans ads were! TBWA/Chiat Day? You guys need to rename your ad agency Yuri Gagarin! Go ahead, do it, do it NOW.
But let's push this concept even furrrther. First, we'll also make the man...barefoot! Second, we'll put a "KITCHEN BITCH" apron on him. And third, we'll make him Lenny Kravitz.
(scanned by Bill Green [thanks!] at MakeThe LogoBigger.)
In the name of "fairness," here's a :60 TV spot from the Absolut World campaign that, while also not original, is wonderfully directed/produced.)