Tuesday, October 30, 2007

IN AN ABSOLUT WORLD, ABSOLUT'S ADVERTISING WOULDN'T BE SO BANAL.


Absolut Vodka ad from a recent US Weekly, a rag with a readership that's about 3/4s women.
(big sigh) A pregnant man...hot DAMN!!! How stunningly, trailblazingly, mindblowingly original! It's equally as imaginative as your Absolut World Los Angeles and New Orleans ads were! TBWA/Chiat Day? You guys need to rename your ad agency Yuri Gagarin! Go ahead, do it, do it NOW.
But let's push this concept even furrrther. First, we'll also make the man...barefoot! Second, we'll put a "KITCHEN BITCH" apron on him. And third, we'll make him Lenny Kravitz.
(scanned by Bill Green [thanks!] at MakeThe LogoBigger.)
In the name of "fairness," here's a :60 TV spot from the Absolut World campaign that, while also not original, is wonderfully directed/produced.)

5 Comments:

Blogger David said...

You happen to see the Absolut commercial, where rioters battle police with pillows?

You could put an eye out with those things.

12:10 PM  
Blogger copyranter said...

while also not original, that pillow fight spot is the only thing I've liked in this new Absolut camapign.

12:21 PM  
Blogger Chris said...

In an Absolut world, those people would have furniture! And better taste in wallpaper. And a gay baby.

5:19 PM  
Blogger Nik said...

Even though it's a dude, I don't think they want to recommend vodka to pregnant people. That's how the whole mess gets started. Zing!

6:52 PM  
Blogger Craig McNamara said...

We know advertising has toying with the thought of pregnant men since at least 1970, but even Joan Rivers worked this idea over 30 years ago:
http://craigmcnamara.blogspot.com/2008/01/which-came-first-movie-or-ad.html

4:02 PM  

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