"Absolut New Orleans" effort smacks of absolute opportunism.
Sure sure. "100% of the Absolut profits" from the sale of Absolut New Orleans—"a fruity mango vodka with a spicy black pepper kick" (um, yuck? sounds worse than Absolut Pears.)—will be donated to Gulf region charities. How bout you donate 100% of the revenue from the product sales? And also the truckloads of media/production money you're throwing behind this "Making Ourselves Look Better" charade? That is what would happen in an absolute world. And that tagline? "One Spirit Brings Back Another?" Teardrops. Teardrops of gooey hooey.
(scanned from EW)
previous specious marketing:
1. the Shell game.
2. enviga. worse than confusing.
3. Jake the fake 13-year-old drunk.
4. welcome to the [fake] people_ready business.
5. Memorial Sloan-Kettering's fake cancer patients.