"Absolut New Orleans" effort smacks of absolute opportunism.
Sure sure. "100% of the Absolut profits" from the sale of Absolut New Orleans—"a fruity mango vodka with a spicy black pepper kick" (um, yuck? sounds worse than Absolut Pears.)—will be donated to Gulf region charities. How bout you donate 100% of the revenue from the product sales? And also the truckloads of media/production money you're throwing behind this "Making Ourselves Look Better" charade? That is what would happen in an absolute world. And that tagline? "One Spirit Brings Back Another?" Teardrops. Teardrops of gooey hooey.(scanned from EW)
previous specious marketing:
1. the Shell game.
2. enviga. worse than confusing.
3. Jake the fake 13-year-old drunk.
4. welcome to the [fake] people_ready business.
5. Memorial Sloan-Kettering's fake cancer patients.
posted by copyranter @ 1:11 PM
6 Comments:
The only thing that rings true is that alcohol keeps New Orleans afloat. The should have filled the foutain at Pat O'Brian's with Absolut and set the thing on fire. Again.
Yeah that bugged the fuck out of me too-- it's not like "oh, and Absolut just donated X million to Katrina Victims" or even a truck.
Just, "we're hoping they fix the damn City Of Middle Aged People Getting Drunk Like They Were Still 21 And At A Frat Party back up so we can sell more vodka.
At least they're doing something, anything, to help...
and this is different from Project RED how? again, don't see U2 giving up royalties to feed Africa.
Yes, it's empty and cheap and and its doubtful that the organizations listed will receive more than the cost of the program, but its something.
From the view of a New Orleanian, it's free advertising, and everything helps.
This may be way behind on your blog; however, I work for one of the organizations that Absolut will be giving the money to. They have already given the first part, and we will get an estimated $400,000 by the time they sell all of it.
It is what it is, but from my viewpoint, we are able to build more houses in Biloxi, MS because of this.
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