Swedish Army's bizarre recruitment TV spots.
(click HERE to watch spot.click HERE to watch 2nd spot.)
The Swedish Army is looking for officers. Officers who are, not killing machines, but killer at Rubik's Cube and maze building. How conceptual. But this is bizarro Sweden. So I think the spots need to be more surreal. Shoot 'em in washed out black & white. Make the woman's cube fill up with live beetles and eyeballs instead of sand. The maze builders could be racing against headless clowns instead of Dobermans. I don't know...but push that idea! Though they still beat the desert khaki pants off of our pathetic Army Strong™ bullshit.
posted by copyranter @ 10:00 AM
4 Comments:
They appear to have pretty high standards for people who will be guarding Swedish fishing waters from the evil Fins.
@paul: I don't think they have many sharks in the waters around Sweden and Finland, at least not until the world gets a good bit warmer.
These ads are slightly glamorized interpretation of the things you actually do to pass the time in the Swedish army---sit around solving Rubik's Cubes, doing puzzles with your mates, jogging. The next spots feature a guy trying playing solitaire while sitting on a table and chair nailed to the ceiling, and a group of guys standing around smoking in a room full of snakes.
(@gr: I think he means the Finnish)
Interesting the contrast to American military ads. At the height of the Iraqi conflict, we needed cannon fodder, so our ads were targeted towards idiots. Remember "Army of One" commercials which made war look like a video game?
Sweden's biggest threat is from within, and for that you need problem solvers, not drones.
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