DEATH=YOUR ENEMIES KILLING YOU.
(click ad for closer look)Also, he's "activating his fucking destiny."
Here in NYC, Equinox Fitness's serious-as-death marketing is the antithesis of the goofy Crunch ads. But when you're laughably overcharging for "membership" to overcrowded smelly rooms, you gotta bring something, I guess. But look at this cutey pie! Is that his best 'hate' look? I can't believe he actually has any enemies. And he's certainly gonna have lots of friends at that new Chelsea location. One suggestion: an even smaller towel!
(link emailed by Dana, via MakeTheLogoBigger)
update: Here's Dana's much more socially-conscious take on the ad.
posted by copyranter @ 12:00 PM
5 Comments:
Probably has the same 5 o'clock shadow on his gym sack.
If I saw this on a phone kiosk in that neighborhood, I'd mistake it for a get-tested-for-HIV poster.
If the target is ill-tempered, roid-raging men, then this ad is nearly perfect. For the photograph, they should have instead featured a roid-head three times the size of this guy, bleeding from the eyes and eating his hand towel.
I think I'll just get older enemies in order to get this "Life" thing.
I'm guessing his biggest enemy is heterosexuality.
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