via) Actually, with this obtuse concept, no time would be the best time to use earthquake/tsunami copy to sell detergent. But, now is especially a bad time. Excerpt: "Everyone was running terrified in the streets and without realizing, they were being crushed under tons of concrete." How pleasant. Typo in last sentence: "Off" not "of." The copy is translated from Spanish. Ad agency: Athos/TBWA, Bolivia. Previously: Hurricane Katrina used to sell Huggies® in Italy.