Big problem in New Zealand: "Drunk Cooking"

(click image, via)
According to the press note, drunk cooking is one of the leading contributors to house fires in New Zealand. (Another one is probably drunk fart lighting.) How to address this Kiwi epidemic? Well, ad agency M&C Saatchi targeted pissed blokes with urinal piss-vertising in bars. You see, when you wee on the sticker, the heat sensitive ink disappears, revealing a plea to get food before you go home. No worries though about extending your drunken driving trip by swinging by the local Burger King. Previously in: Drunken Urinal Piss-vertising (via Romania).