By putting it on a beer drinking buffoon vacuuming a hotel bed.
The dramatic contrast of a burly man wearing a frilly dress? Brilliant.
Shooting in black & white with only the dress and shoes colored? Brilliant.
The mysterious story line of vacuuming a bed? Brilliant.
Your move, Tom Ford.
Previous edgy Marc Jacobs ad:
Dakota Fanning with a big perfume bottle in her crotch.