Tuesday, October 04, 2011

How does Marc Jacobs advertise a $5,700 dress?

By putting it on a beer drinking buffoon vacuuming a hotel bed.
The dramatic contrast of a burly man wearing a frilly dress? Brilliant.
Shooting in black & white with only the dress and shoes colored? Brilliant.
The mysterious story line of vacuuming a bed? Brilliant.
Your move, Tom Ford.
Previous edgy Marc Jacobs ad:
Dakota Fanning with a big perfume bottle in her crotch.


Blogger Vinnie said...

Marc Jacobs is an even bigger loony than Tom Ford. His latest muse is Helena Bonham Carter, which can be seen in the Fall 2011 print campaign. View below. Per Jacobs, insane asylums (!) was what inspired the campaign. No wonder he chose Helena, who does look dotty.


Insane asylums must have inspired this commercial too.

10:36 AM  
Anonymous Anonymous said...

Enlighten me CR, I really don't see anything brilliant about this ad.

Yes, it's diverges from the sameness of mid/high fashion advertising (to which it may inherit some PR value). I do see myself as their target market, but I am not exactly enticed to buy the dress nor the shoes. To see a beautiful dress and shoes being tortured like that by a drinking buffoon, is uncomfortable to say the least. The advert de-values the brand in my eyes.

Enlighten me CR!

8:34 AM  
Blogger copyranter said...

I'm sorry, I was a little too subtle, I guess.
If you've seen any of my other posts about fashion advertising, you'll notice I hate pretty much all of it.

"Brilliant" in this post actually means "not brilliant."

8:40 AM  

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