Friday, October 14, 2011

Sexist Ad Watch: Czech Republic.

(click ad)
The ad, for non-alcoholic Budvar beer, won a Silver Drum at last week's Golden Drum Awards. It ran in mook mag Maxim, so proper targeting. Now, I know some of you less kneejerky dudes out there are going to say: "It's not sexist copyranter, it's celebrating women." Sure sure. The idea of beer goggles is not offensive. Go ask a woman.
Ad agency: Kaspen/Jung von Matt, Prague.
Previously in sexist beer ads:
• Czech man wishes his wife was a sex doll.
• Offensive beer goggle ads via Singapore.

25 Comments:

Anonymous Anonymous said...

Correction: Budvar is one of the original pilsner-style lagers, made in the Czech Republic town of České Budějovice. The germanized translation of Budvar is Budweiser (i.e., "from/in the style of Budějovice"). Anheuser Busch called their beer "Budweiser" and has rights to the name now, meaning that Budweiser Budvar Brewery can't call their beer "Budvar" or "Budweiser" in the States, and instead calls it Czechvar here. This beer and ad are by the Czech Budweiser Budvar Brewery from České Budějovice.

Long way of saying this isn't an Anheuser Busch beer or advert.

12:19 PM  
Blogger copyranter said...

Thanks. Updating.

12:22 PM  
Anonymous TzegiosBreimas said...

Is that average thing true? And if it is am I missing the point of the post?

12:46 PM  
Blogger copyranter said...

No. And what does "average" mean?

12:48 PM  
Anonymous dude said...

the average thing is true, at least in prague. my wife is czech and i have been there a few times and the women are smoking hot in general. czechs are also incredibly sexist so this ad is right up their alley.

also, budvar is a fantastic beer, and all of what anon said is correct.

12:55 PM  
Anonymous TzegiosBreimas said...

What does "what does average mean" mean? I'm talking about the caption in the ad-> if true then I'm thinking about migrating there-> sexist comment-> me missing the point of this post.

12:59 PM  
Blogger copyranter said...

I meant what does the advertiser mean by "average." One person's average is another one's etc.

1:14 PM  
Anonymous TzegiosBreimas said...

My bad then... I hope dude sorts everything out.

1:18 PM  
Anonymous Anonymous said...

I wasted 3 minutes of my time, reading these stupid comments, starting with Tzegios'. What is average? Is that average? I am confused. What average thing are they talking about? No, it's not average. Yes, it is average. By whose standards, is it average? What if it's semi average? One person's average is another one's etc. Another one's ETC?

AVERAGE GIRL MEANS THAT'S WHAT A TYPICAL CZECH GIRL LOOKS LIKE. THE ABOVE AVERAGE GIRL WOULD BE EVEN BETTER LOOKING.

1:41 PM  
Blogger copyranter said...

What do mean by "wasted" and "time"?

2:10 PM  
Anonymous Anonymous said...

Copyranter, Флирт - особая форма переговоров, которые начинаются после того, как удается привлечь к себе внимание. А внимание привлекается осознанными или неосознанными жестами, движениями, мимикой.. - языком тела. Правильное его применение более успешно, чем светские беседы у барной стойки. И, естественно, этому нужно учиться.

Вот что советуют американские психологи женщинам, желающим познакомиться в увеселительном заведении:

1. Обрати на себя внимание, бросив пару выразительных взглядов в его сторону, и улыбнись. Этим ты дашь понять, что не намерена скучать в одиночестве и не будешь против, если он подсядет поближе и составит тебе компанию.

2. Разговор можно начать опять-таки с вполне обычного и ненавязчивого "Что пьешь?" Или, если поймешь, что это уместно, спросить, как дела.

3. Для того чтобы расположить парня к разговору и не спуститься до натянутых шуток, в разговоре обрати внимание на какую-нибудь понравившуюся тебе в нем мелочь или особенность. Откровенность при этом будет вознаграждена взаимностью.

4. Попытайся нащупать ниточки, которые могут вас связывать: общие интересы, работа, спорт...

5. Заведи разговор о последних новостях из мира моды, культуры, музыки, киноискусства, литературы. Старайся не навязывать что-то свое или добиваться господства своего мнения в разговоре. Твоя цель - узнать, что за человек сидит рядом с тобой, понять его мироощущение.

2:50 PM  
Blogger copyranter said...

Exactly.

2:53 PM  
Blogger cheeseonearth said...

How is this sexist? I'd love to be morally outraged.

8:28 PM  
Anonymous Anonymous said...

> Exactly.

how to flirt in russian 101.

I-)

9:21 AM  
Blogger copyranter said...

cheese: you need a detachable penis, like I have.

10:48 AM  
Blogger cheeseonearth said...

>> cheese: you need a detachable penis, like I have.

Why? Because if I was a guy, I'd be a "better" feminist?

The only thing offensive about this ad is how boring it is.

3:45 PM  
Blogger copyranter said...

cheese: lighten up. I don't really think the ad is sexist. Especially in the Czech Republic. I overly kneejerk here on purpose. It amazes me how many people don't get that.

4:29 PM  
Anonymous Anonymous said...

Let me just point out that the ad was written by a woman :)

6:04 PM  
Anonymous Anonymous said...

Seriously, Ranter and Cheese should get a room. The ad IS sexist.

10:43 PM  
Blogger cheeseonearth said...

>> It amazes me how many people don't get that.

exactly

I guess you can't spot it yourself. Keep practicing.

11:10 PM  
Blogger copyranter said...

...and you just keep right on reading. Every. Fucking. Day.

9:38 AM  
Anonymous Anonymous said...

I like your blog but the shrill drumbeat of "sexist and offensive" for every ad with attractive women is tiring.

Most women (and men) would like to be attractive enough to be judged somewhat by their looks in a social environment. Fortunately, most everyone has something that makes them attractive to somebody.

The only ones who don't are hyper-sensitive online commentator.

1:33 PM  
Anonymous Anonymous said...

Definitely sexist according to my ad-goggles

1:46 PM  
Blogger Mitchell said...

Put me down for misogynistic.

10:11 AM  
Anonymous Tris Brown said...

Nobody has pointed out that the obvious response to the copy - Who the hell needs alcohol? - is:
She will, apparently.

7:36 PM  

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