I'm punching myself in the face to keep from crying. That goddamn Band of Horses song isn't helping things. Spot is for Pro Infirmis, a Swiss organization that helps people with disabilities. Go ahead: mock it, assholes. Ad agency: Jung von Matt, Switzerland. I'll be back soon. I have to go watch some hockey fight videos. Previously:
• the most powerful child abuse commercial ever.
• the most powerful domestic violence commercial ever.