Which of these 10 Steve Jobs tribute ads is the worst?
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Top to bottom, left to right: Publicis, Montreal; Mangomedia, Guatemala (who had it first?!?); Raineri Design, Italy; Periscope Minneapolis (who had it first?!?); The Lab Ideas (eaten apple or candle?); Erwin Penland, USA (zzz); Iris, Sydney (half a bad idea); EuroRSCG (ugh); Avrett Free Ginsberg (what?); and lastly Agency4e7, Vienna (get it?). See 19 more of these things at Ads of the World. And, two agencies and ad God Alex Bogusky all had this same lame Jobs tribute idea.
posted by copyranter @ 9:20 AM
29 Comments:
Some dill-weeds at my agency made iteration 10,000 of the empty iPhone battery one, several days late.
My vote for "which is the worst?" goes to anyone and everyone who thought these idiotic tribute ads were a good idea in the first place.
They're all sick, but iSad just does it for me - vomit.
Yeah iSad is fucking terrible
"Everything he did is a part of everything we do" on the Periscope ad is a nice line and could have worked on it's own for a tribute. Fuck the rest.
And the 'candle' looks like an ass cheek approaching a tit.
iSad is bad, but I'm disappointed most in RSCG and Publicis. iPods at half volume wasn't terrible. Periscope....? 'Everything he did is a part of everything we do.' That line is janky as fuck. Come on.
They ALL suck. Consider the premise: let's run an ad about Steve Jobs' death with your logo on the bottom. Why? "Because we feel the need to express ourselves at this important time." Great. Then do it without your logo. Those who ran ads after 9/11 - or after any such debacle - are gaining commercial leverage or positioning through others' loss. This is to me unconscionable.
I like this tribute, but it's not an ad, it really is a tribute. And from a 19-year-old, no less.
http://jmak.tumblr.com/post/9377189056/thanks-steve-posting-designs-like-this-one
"a moment of silence" the worst of the worst
That 19-year-old's tribute is nice. iPods at half volume is okay. The rest? Bad.
http://www.theonion.com/articles/dinty-moore-breaks-long-silence-on-terrorism-with,3300/
Oof. Barf to the 10th power on ALL of these.
My agency did a 9/11 tribute thing and every time it came across my desk I threw up in my mouth. What lunatic sees 9/11 as an opportunity to market "hope" (and ourselves)? I asked not to be involved (and was labeled "not a team player").
"iSad" makes me feel about the same. Assholes, please stop imagining that buying ad space and associating our logo with something emotional makes us look like we have great hearts and minds. It makes us look douchey -- and about as unoriginal as possible.
what makes it worse is that he was so fanatical about good design.
And what's (i)sad is that no one's actually said 'thanks'.
I really don't get the Lab Ideas one at all. It's like Sarah previously said, it looks like someone is mooning a candle. How is that a tribute? Kiss our naked rump, death of Steve Jobs?
It gets my vote for the worst, because at least I know what the others are aiming for. Unless they really do want Steve Jobs to kill their rump. Were they the design team behind the Zune?
I liked this one.
http://24.media.tumblr.com/tumblr_lqhr46trpa1qz9917o1_500.png
Don't know who to credit on it though.
Why is Joe Petruccio of metsblog and Art that Rocks fame included here? He is a blogger in sketch form and not coopting the the occasion for self promotion (well, any more than any other blogger does?). i was surprised to find him on this list....
What would Steve say? Unthinkable is the worst because they used the aqua apple - steve jobs was always about moving forward.
Rabbi: Ads of the World had his layout listed as being from Avrett Free Ginsberg. Does he work for them?
nic 1..
the iSad is the worst
Apple-Q is the worst. When a cancer patient dies you don't allude to "quitting." How disrespectful.
My friend Duane instantly tweeted "(Apple)Z" which really nails the feeling I had. I imagined tons of Jobs' fans all instinctively doing the Undo motion with their left hands...
The cover from the Brazilian magazine Veja is also in pretty bad taste. https://www.assine.abril.com.br/imagem/AssineAbril/novo/capa1n_veja.jpg
iSuck
I saw some making references about the "apple" of adam/eve. They forgot that Jobs was a buddhist.
I have no idea what the labideas one is saying either. Can someone clarify it?
let's hear it for steve jobs the person - whatta pita he was in person.
I-)
the king is dead, long live Android
Ugh... If everything you do is part of everything he did, you live a pretty fucking shallow life.
Perhaps this is the wrong place for an Apple rant, but Apple wasn't so much revolutionary, as much as it simply had a really good ad campaign.
The most sincere response: A spot showing Steve Ballmer, Sergey Brin and other competitors pissing on Jobs' grave and laughing their asses off.
pathetic tributes for a false prophet.
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