Monday, October 10, 2011

Which of these 10 Steve Jobs tribute ads is the worst?

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Top to bottom, left to right: Publicis, Montreal; Mangomedia, Guatemala (who had it first?!?); Raineri Design, Italy; Periscope Minneapolis (who had it first?!?); The Lab Ideas (eaten apple or candle?); Erwin Penland, USA (zzz); Iris, Sydney (half a bad idea); EuroRSCG (ugh); Avrett Free Ginsberg (what?); and lastly Agency4e7, Vienna (get it?). See 19 more of these things at Ads of the World. And, two agencies and ad God Alex Bogusky all had this same lame Jobs tribute idea.


Anonymous Anonymous said...

Some dill-weeds at my agency made iteration 10,000 of the empty iPhone battery one, several days late.

My vote for "which is the worst?" goes to anyone and everyone who thought these idiotic tribute ads were a good idea in the first place.

9:34 AM  
Anonymous Hairingtons said...

They're all sick, but iSad just does it for me - vomit.

9:39 AM  
Anonymous Anonymous said...

Yeah iSad is fucking terrible

9:48 AM  
Blogger Sarah Bahbah said...

"Everything he did is a part of everything we do" on the Periscope ad is a nice line and could have worked on it's own for a tribute. Fuck the rest.

And the 'candle' looks like an ass cheek approaching a tit.

9:53 AM  
Anonymous Jeff B said...

iSad is bad, but I'm disappointed most in RSCG and Publicis. iPods at half volume wasn't terrible. Periscope....? 'Everything he did is a part of everything we do.' That line is janky as fuck. Come on.

10:59 AM  
Anonymous John Fiksdal said...

They ALL suck. Consider the premise: let's run an ad about Steve Jobs' death with your logo on the bottom. Why? "Because we feel the need to express ourselves at this important time." Great. Then do it without your logo. Those who ran ads after 9/11 - or after any such debacle - are gaining commercial leverage or positioning through others' loss. This is to me unconscionable.

11:22 AM  
Blogger copyranter said...


11:28 AM  
Blogger wenat said...

I like this tribute, but it's not an ad, it really is a tribute. And from a 19-year-old, no less.

1:02 PM  
Blogger memono said...

"a moment of silence" the worst of the worst

1:36 PM  
Anonymous Anonymous said...

That 19-year-old's tribute is nice. iPods at half volume is okay. The rest? Bad.

1:57 PM  
Blogger Keith Benoit said...,3300/

2:55 PM  
Anonymous Anonymous said...

Oof. Barf to the 10th power on ALL of these.

My agency did a 9/11 tribute thing and every time it came across my desk I threw up in my mouth. What lunatic sees 9/11 as an opportunity to market "hope" (and ourselves)? I asked not to be involved (and was labeled "not a team player").

"iSad" makes me feel about the same. Assholes, please stop imagining that buying ad space and associating our logo with something emotional makes us look like we have great hearts and minds. It makes us look douchey -- and about as unoriginal as possible.

3:47 PM  
Anonymous Anonymous said...

what makes it worse is that he was so fanatical about good design.

And what's (i)sad is that no one's actually said 'thanks'.

5:45 PM  
Blogger Amanda said...

I really don't get the Lab Ideas one at all. It's like Sarah previously said, it looks like someone is mooning a candle. How is that a tribute? Kiss our naked rump, death of Steve Jobs?

It gets my vote for the worst, because at least I know what the others are aiming for. Unless they really do want Steve Jobs to kill their rump. Were they the design team behind the Zune?

5:56 PM  
Anonymous Anonymous said...

I liked this one.

Don't know who to credit on it though.

6:03 PM  
Blogger Rabbi Michael Bernstein said...

Why is Joe Petruccio of metsblog and Art that Rocks fame included here? He is a blogger in sketch form and not coopting the the occasion for self promotion (well, any more than any other blogger does?). i was surprised to find him on this list....

6:08 PM  
Anonymous josh said...

What would Steve say? Unthinkable is the worst because they used the aqua apple - steve jobs was always about moving forward.

7:07 PM  
Blogger copyranter said...

Rabbi: Ads of the World had his layout listed as being from Avrett Free Ginsberg. Does he work for them?

9:11 PM  
Blogger dheeraj kapoor said...

nic 1..

4:33 AM  
Anonymous Anonymous said...

the iSad is the worst

12:25 PM  
Anonymous kidko said...

Apple-Q is the worst. When a cancer patient dies you don't allude to "quitting." How disrespectful.

My friend Duane instantly tweeted "(Apple)Z" which really nails the feeling I had. I imagined tons of Jobs' fans all instinctively doing the Undo motion with their left hands...

12:28 PM  
Anonymous Anonymous said...

The cover from the Brazilian magazine Veja is also in pretty bad taste.

12:33 PM  
Anonymous Anonymous said...


12:37 PM  
Anonymous Anonymous said...

I saw some making references about the "apple" of adam/eve. They forgot that Jobs was a buddhist.

12:42 PM  
Anonymous Anonymous said...

I have no idea what the labideas one is saying either. Can someone clarify it?

1:23 PM  
Anonymous Anonymous said...

let's hear it for steve jobs the person - whatta pita he was in person.


4:14 PM  
Anonymous Anonymous said...

the king is dead, long live Android

1:42 PM  
Anonymous Ethan G said...

Ugh... If everything you do is part of everything he did, you live a pretty fucking shallow life.

Perhaps this is the wrong place for an Apple rant, but Apple wasn't so much revolutionary, as much as it simply had a really good ad campaign.

8:06 PM  
Anonymous Anonymous said...

The most sincere response: A spot showing Steve Ballmer, Sergey Brin and other competitors pissing on Jobs' grave and laughing their asses off.

4:17 PM  
Anonymous Anonymous said...

pathetic tributes for a false prophet.

9:44 AM  

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