The Rube Goldberg-esque device has been used as a creative linchpin several times in recent years. (Two examples: this cute spot using dogs for the Ford C-MAX, and this intricate spot using car parts for the Honda Accord.) But this one involves a Canadian goose, an American Pomeranian, and a hockey stick!—so being the biggest ad blogger hockey fan in the world, I had to post it.
It's a tad too long, and in this high-tech digital age, impossible to tell if it's legit. But I still liked it. Ad agency: BBDO Toronto (I think).