(click ad, via)
For Coopers "62" pilsner. Loyal copyranter lemmings will note that I recently went off ALL CAPS on a lazy-headline ad for Coopers sparkling ale (different agency). Now, I'm beginning to think it's maybe the client, not the agencies. Because they had 62 chances to be clever/funny/MILDLY INTERESTING (sorry) here. And this is what they went with? These pedestrian, unimaginative reasons? Please tell me it was the client, Colman Rasic (the Sydney ad agency that produced this). Tell me I'm wrong, commenters who hate me.