Today's copyranter Copywriting Hall of Fame entry.
(takes big breath for extra unhinged rant)
WHY READ ABOUT HISTORY, WHEN YOU CAN DRINK IT? OH, I DON'T KNOW—TO LEARN ABOUT HISTORY? UNLESS, COOPERS, YOUR SPARKLING ALE IS INFUSED WITH HISTORY LESSONS? IS IT? WHAT'S THE SECOND AD: WHY HAVE SEX WHEN YOU CAN DRINK IT? ALSO, IT'S IRONIC, ISN'T IT, THAT DRINKING YOUR SPARKLING ALE WILL ACTUALLY MAKE ME FORGET SOME OF THE HISTORY I'VE LEARNED? WHAT AN ILLOGICAL LAZY FUCKING HEADLINE, THE LAZIEST FUCKING HEADLINE I'VE SEEN SINCE THIS LAZY-ASS FUCKING CORONA ONE. Ad agency: KWP!, Australia. Related: these Coopers ads via Singapore are the most sexist beer ads ever produced.
posted by copyranter @ 8:45 AM
6 Comments:
All caps. SHIT JUST GOT REAL.
What's with the all caps shit? Are you fucking yelling at us? The agency? The whole world? This is some serious anger.
Tell us how you really feel, Mark. LET IT ALL OUT.
"Why have sex when you can drink it?"
Isn't that what most beer ads really are saying?
they are saying that cooper's is a historic brew, and rather than read about it, why not have one and experience it in person.
I-)
Wait till you see their latest lines for the pale ale:
http://www.campaignbrief.com/2011/11/coopers-chalks-one-up-for-pale.html
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