Wednesday, June 15, 2011

Copywriting Hall of Fame entry: Corona.

(click ad, via) C'mon, that's not really the headline, right? Congrats, you join Kenneth Cole, me, and the writers of: this incomprehensible Droid billboard; this stupid Blackberry ad; this awful Equinox headline; this clueless Starbucks billboard; this gay-pandering Svedka kiosk; and these Ketel One ads in copyranter's exclusive Hall.
Ad agency: Cramer-Krasselt, Chicago.

3 Comments:

OpenID kirkistan said...

Hey copyranter--show us a few headlines you like.

10:48 AM  
Anonymous Anonymous said...

Copyranter doesn't like much, if anything. But I agree this ad is shit.

3:16 PM  
Anonymous Anonymous said...

CW:
"I don't know if this line makes much sense, but I'll send it to my partner to lay out anyway."

AD:
"Must....make....pretty....picture.....with....words....on....it."

CD:
"Who wrote this? You? Brilliant. Love it"

Account Guy:
"Yeah this really captures the brand essence. You guys really nailed it"

Client (after seeing 5 other ads with similar headlines): "Yeah, let's go with that one."

Magazine reader:
"Wish I was on a beach right now" (flips page, takes a sip of his Miller Lite).

And that is how you get into the Copyranter hall of fame.

5:39 PM  

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