Glorious alcoholism poster via the Irish Examiner.

(click ad, via) I love the booting damsel. The ad apparently ran in the paper leading up to a series of articles that started last month. Having spent eight days in my ancestral homeland (Dublin, Avoca), I can say with certainty that, yes, drinking does define Ireland's identity. That, and extreme friendliness and terrible directions-giving. Ad agency: Chemistry, Dublin. Previously in Alcoholics:
• UK teens.
• Russians.
• Italian women.
• Chuck Palahniuk.
• Lindsay Lohan.
• South African men.
• the state of Wyoming.