UK alcohol awareness ad warns teens: don't drink and f*ck.

(click ad, via) Beer goggles! (which the agency subtly labeled lest you miss the message) Health smealth. Don't fuck a fugly cow (like these two) is a reason to moderate that'll maybe register with pissed Brit boys. The ad is part of a £20 million nationwide effort targeting 18-24 year-olds launched this week with posters on 13,000 phones, plus posters and coasters inside 16,000 pubs and bars. Note the maker of the goggles and their stupid tagline. Update: here's a more sexist version of the ad from last Spring. Previously: the state of Wyoming asks drunks to take a Hot or Not test.