The Hans Brinker Budget Hotel in Amsterdam is a shithole. It has a been a shithole for 40 years. Rather than disguise its shitholiness, the hotel, via Amsterdam ad agency KesselsKramer, has for years trumpeted it, mostly via print ads.
Now, keeping with the budget theme, they're looking for your video ideas. If your submission gets 1,000 views, theyll pay you 10 whole Euros—which is "equivalent to almost half a night of luxury at the Hans Brinker." Submit videos here. Watch one of the recent agency-created videos below for inspiration.
Related: an idiotic TV spot for discounthotels.com that I wish I'd done.